Proposal

COLLABORATIVE CONSUMPTION 

What's Mine is Yours

Currently, the idea of collaborative consumption is very trending. TIME magazine even mentioned collaborative consumption as one of ten ideas that will change the world. During the 20th century, people have blindly consumed things excessively and created massive waste for our future to be burdened with. However, the realization has started to come up and with the warning of our nature, people need to find ways to change their behavior. Collaborative consumption promotes the traditional behavior of sharing, lending, bartering, gifting as a replacement of owning or buying.  

Collaborative consumption has the impact of reducing hyper-consumerism and waste. However, doesn't consumerism is the one that keeps the economy wheel running? Collaborative consumption can be mixed with collaborative creation. 

When exchanging possessions is incorporated with modifying the items into something more unique and durable, sharing will be more attractive, isn't it?